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Reminders

MOT reminders customers actually find useful

The best reminder feels like useful service, not noise. It arrives at the right time, identifies the vehicle and gives the customer an easy next step.

Probe checking a car exhaust during an emissions test

Use real vehicle context

Name the vehicle and relevant due date so the customer immediately understands why you are contacting them.

Give a clear action

Link directly to suitable appointment choices rather than asking the customer to call during opening hours.

Keep replies together

Customers will ask questions. A shared inbox stops those replies getting stranded on one person’s phone.

Follow the whole journey

Once a booking is made, suppress unnecessary chasing and keep confirmation and preparation messages consistent.

The useful test

Can a driver understand what happens next, complete it on their phone, and trust that your team has the right information?